Money Markets
Insurance companies seek new strategies to attract customers
Visitors at the Pan Africa Life Assurance stand during an exhibition at the KICC, Nairobi. Photo/FREDRICK ONYANGO
By STEVE MBOGO
(email the author)
Posted Wednesday, March 10 2010 at 00:00
Posted Wednesday, March 10 2010 at 00:00
Under the cover, in case of crop failure, the farmer is compensated for the value used to buy the inputs — but they have to buy from selected stockists.
Apollo Life Insurance last month launched a micro insurance product — a life and credit policy for micro-finance borrowers that offers terminal benefits and pays the balance of the loan in case of death or permanent disability.
Insurance penetration in Kenya stands at 2.76 per cent of the gross domestic product.
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